AAA TVC

National TVC for the Australian Automobile Association. Produced with Screencraft Media commissioned by Cre8ive.

2013
AdvertisingCreative DirectionFilm
AAA '7 Million Members' TVC
 
AAA worked with Cre8ive and Screencraft Media to come up with the concept 7 Million Members. Screencraft Media were commissioned to produce the TVC - here it is. I was the producer. 
 
Highlights for me included closing down a Federal road, filling it with cars, trucks and a bus, working with amazing talent and a heap of extras. 
 
It also made it on to ABC National News, resulted in increased budget for roads with bipartisan support.  
Produced with Screencraft Media commissioned by Cre8ive.

Other Projects

RIFFS + RANTS Branding
Branding and logo developed for a small music and arts studio, school and shop in regional NSW Riffs and Rants... sticker now augments with Layar
2012
AdvertisingBrandingGraphic Design
WYNLEN HOUSE Interactive Rack Card
The gorgeous Bronwyn and Helen of Wynlen House Slow Food Farm and Learning Centre were invited by the Italian Slow Food Movement to their Conference in Turin in September 2016. They needed something fun and interactive, light and portable and easy to update in both omnichannel presentations and transmedia outputs, with a seamless optimised backend and a gorgeous digital interface. We wanted interaction data too, across numerous events, that could be validated within the integration by pulling data metrics across a suite of analytics tools. It also needed to look good in its print form, load digital content quickly and efficiently and have a easy-use interface to optimise experience for users with multiple digital literacy. The opportunity to test one of our new prototypes in an international and domestic territory was too good to pass up, so here is a new use of a developing interactive print/digital portal. This one is powered by Layar. Scan the front and back panels with your device and watch a video or press the buttons. Feedback is always wanted. Likewise we're always looking for Guinea Pigs wanting to do something new with brand narratives.
2016
Interaction DesignBrandingUI/UX
HERE select frames
A selection of frames from HERE a tappable story created using Tapestry
2013
Digital ArtStoryboardingWriting
WINTER
Sam Maher's lament to winter... string artist book
2012
IllustrationStoryboardingWriting
Augmenting WINIFRED
WIP of an Augmented Reality adaptation of my Winifred stories. This will expand as the experiment/ project continues.
2015
Creative DirectionDigital ArtInteraction Design
Lights and Sirens TVC and Web Content
TVC and Web Series for ACT Police, Fire and Ambulance for campaign 'Lights and Sirens'.
2013
AdvertisingCreative DirectionWriting
Meet Ginny - Mixamo/Fuse Test 1
GINNY_SAM_MAHER_FUSE_MIXAMO_TEST_1 Quick test of this new Adobe Fuse (Preview) and the Mixamo collaboration (?), Fun and easy, I'm sure once I figure out how to add my own textures I'll be more excitable.
2016
Character DesignDigital ArtVisual Effects
TILLY CHARACTER DOLLS
Knitted and crochet dolls from 100% new wool (new reclaimed and end of line tapestry wools) with vintage lace and embroidered doily dresses. Each one unique and handmade in Australia.
2012
Character DesignCraftsToy Design
Canberra Labor Club TVCs
TVCs to advertise one of the biggest prizes in Canberra history.
2013
AdvertisingBrandingWriting
Master Builders Association TVCs and Web Video
A series of TVCs and a web video for the Master Builders Association. Produced with Screencraft Media. Talent - Graham Gall and the delightful staff and students at the MBA (ACT)
2013
AdvertisingDirectingWriting
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