In 2016 I was grateful for the opportunity to hang some pieces in one of my favourite galleries in Australia, Altenburg & Co coincidently located in a town I often call home: Braidwood.
My aim for the show was to engage with my potential new audience, get some feedback at targeted events, and to test technology requirements and feasibility of interactive entertainment and illustration reaching mass adoption in locations compromised by poor connectivity.
For this show, a group show with Melanie Cansell and Steve Maher, I managed to showhow:
Finish 120 pieces, frame and hung them in 30 days.
Encode 40 pieces with interactive features
Publish 12 augmented reality experiences.
Braidwood experiences were hugely impacted by lack of network connectivity and mobile data limitations.
Telstra customers experienced lag and latency at 3 times that reported by Optus customers.
I then tested the same pieces elsewhere, my favourite finding:
Canberra audiences embraced the technology with 6.3 scans per unique user compared to 1.7 in Braidwood.
Canberra audiences spent on average 2 minutes per experience compared to Braidwood average 7 minutes per experience.
Canberra audiences engaged* at more than 400% more per scan than audiences in Braidwood.
*I'm funny about engagement measurement and determine engagement success equal to the commercial metric it is measured against. In this instance I wanted to understand how a scan converted to commission revenues, which is a tough and specific metric. I do measure impressions, interactions, click through, touch points and other standard benchmarks but rarely find this kind of data useful.
The show was opened by Cindy Pastel, the original Drag Muse and inspiration for 'Priscilla Queen of the Desert', a short video (above) was made again using some new AI tech tricks and hacks I wanted to test, no editor, no post, not perfect, but better than the test before. II did publish an augmented reality experience using LAYAR that was live until July 2017. I loved LAYAR as an augmented reality platform, but they have been acquired by BlippAR. So far I'm not enjoying any platform as much as LAYAR. If I republish somewhere I'll update this page!
30 sec spot for Sanitarium Weet-Bix
Advertising, Branding, Film
Lights and Sirens TVC and Web Content
TVC and Web Series for ACT Police, Fire and Ambulance for campaign 'Lights and Sirens'.
Advertising, Creative Direction, Writing
COAT OF ARMS
Introducing the characters of the Australian Coat of Arms...
Cartooning, Drawing, Illustration
Myer Centre TVCs
2 x 30 sec spots for The Myer Centre.
Advertising, Branding, Film
Sam Maher offers you a sneak peak of an old story she's revisiting with illustrations... introducing 'Winifred'
Drawing, Illustration, Writing
RIFFS + RANTS Branding
Branding and logo developed for a small music and arts studio, school and shop in regional NSW Riffs and Rants... sticker now augments with Layar
Advertising, Branding, Graphic Design
WIP of an Augmented Reality adaptation of my Winifred stories. This will expand as the experiment/ project continues.
Creative Direction, Digital Art, Interaction Design
One of a series of TVCs for the Vikings Group. Produced with Screencraft Media, commissioned by Zoo Advertising.
Advertising, Creative Direction, Film
DOROTHY CHARACTER DOLLS
Sam Maher's Dorothy Doll a homage to Dorothy Parker
Character Design, Crafts, Toy Design
Meet Joanie - Mixamo/Fuse Test 2
JOANIE_SAM_MAHER_FUSE_MIXAMO_TEST_2 Quick test of this new Adobe Fuse (Preview) and the Mixamo collaboration (?), Fun and easy, I'm sure once I figure out how to add my own textures I'll be happy and content!
Character Design, Computer Animation, Digital Art