In 2016 I was grateful for the opportunity to hang some pieces in one of my favourite galleries in Australia, Altenburg & Co coincidently located in a town I often call home: Braidwood. 
My aim for the show was to engage with my potential new audience, get some feedback at targeted events, and to test technology requirements and feasibility of interactive entertainment and illustration reaching mass adoption in locations compromised by poor connectivity. 
For this show, a group show with Melanie Cansell and Steve Maher, I managed to showhow:
Finish 120 pieces, frame and hung them in 30 days.
Encode 40 pieces with interactive features 
Publish 12 augmented reality experiences.
Braidwood experiences were hugely impacted by lack of network connectivity and mobile data limitations. 
Telstra customers experienced lag and latency at 3 times that reported by Optus customers. 
I then tested the same pieces elsewhere, my favourite finding:  
Canberra audiences embraced the technology with 6.3 scans per unique user compared to 1.7 in Braidwood.
Canberra audiences spent on average 2 minutes per experience compared to Braidwood average 7 minutes per experience. 
Canberra audiences engaged* at more than 400% more per scan than audiences in Braidwood.
*I'm funny about engagement measurement and determine engagement success equal to the commercial metric it is measured against. In this instance I wanted to understand how a scan converted to commission revenues, which is a tough and specific metric. I do measure impressions, interactions, click through, touch points and other standard benchmarks but rarely find this kind of data useful.  
The show was opened by Cindy Pastel, the original Drag Muse and inspiration for 'Priscilla Queen of the Desert', a short video (above) was made again using some new AI tech tricks and hacks I wanted to test, no editor, no post, not perfect, but better than the test before. II did publish an augmented reality experience using LAYAR that was live until July 2017. I loved LAYAR as an augmented reality platform, but they have been acquired by BlippAR. So far I'm not enjoying any platform as much as LAYAR. If I republish somewhere I'll update this page!

Other Projects

Lights and Sirens TVC and Web Content
TVC and Web Series for ACT Police, Fire and Ambulance for campaign 'Lights and Sirens'.
2013
Advertising, Creative Direction, Writing
Meet Ginny - Mixamo/Fuse Test 1
GINNY_SAM_MAHER_FUSE_MIXAMO_TEST_1 Quick test of this new Adobe Fuse (Preview) and the Mixamo collaboration (?), Fun and easy, I'm sure once I figure out how to add my own textures I'll be more excitable.
2016
Character Design, Digital Art, Visual Effects
WYNLEN HOUSE Interactive Rack Card
The gorgeous Bronwyn and Helen of Wynlen House Slow Food Farm and Learning Centre were invited by the Italian Slow Food Movement to their Conference in Turin in September 2016. They needed something fun and interactive, light and portable and easy to update in both omnichannel presentations and transmedia outputs, with a seamless optimised backend and a gorgeous digital interface. We wanted interaction data too, across numerous events, that could be validated within the integration by pulling data metrics across a suite of analytics tools. It also needed to look good in its print form, load digital content quickly and efficiently and have a easy-use interface to optimise experience for users with multiple digital literacy. The opportunity to test one of our new prototypes in an international and domestic territory was too good to pass up, so here is a new use of a developing interactive print/digital portal. This one is powered by Layar. Scan the front and back panels with your device and watch a video or press the buttons. Feedback is always wanted. Likewise we're always looking for Guinea Pigs wanting to do something new with brand narratives.
2016
Interaction Design, Branding, UI/UX
Murine TVCs
3x15 sec spots for Murine
2013
Advertising, Film, Set Design
Weet-Bix TVC
30 sec spot for Sanitarium Weet-Bix
2013
Advertising, Branding, Film
WINIFRED
Sam Maher offers you a sneak peak of an old story she's revisiting with illustrations... introducing 'Winifred'
2012
Drawing, Illustration, Writing
Meet Joanie - Mixamo/Fuse Test 2
JOANIE_SAM_MAHER_FUSE_MIXAMO_TEST_2 Quick test of this new Adobe Fuse (Preview) and the Mixamo collaboration (?), Fun and easy, I'm sure once I figure out how to add my own textures I'll be happy and content!
2016
Character Design, Computer Animation, Digital Art
Branding: Sam Maher
I wanted to create a new identity for my producing and writing activities. I went with postcards because I love receiving mail and with the rise of digital - rarely do; and then I augmented them. My business card I experimented with Aurasma and postcard with Layar.
2014
Branding, Icon Design, Illustration
Augmenting WINIFRED
WIP of an Augmented Reality adaptation of my Winifred stories. This will expand as the experiment/ project continues.
2015
Creative Direction, Digital Art, Interaction Design
ROYAL BALLET
Illustration studies and sketches for a children's picture book with alas no story yet!
2012
Character Design, Drawing, Illustration
Back to Top