ABOUT US

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ABOUT US

scroll down to learn more

ABOUT US
We are a team of: Creative Entertainment Producers (ATL), Behavioural Economists, Ethnographic Researchers, Strategic Communicators, Commercial Artists, Integration Designers, AR/VR/MR asset makers, Mixed Reality Developers and Electronic Art Makers and Creators; led by Sam Maher. 
We design, engineer and build: front end Scenes, Spaces and Virtual Places; decide what they look like, feel like, sound like and skin them to be contiguous with existing and new branding; and develop an integrated back end to support existing Transmedia and Omnichannel data capture, navigation and query sequencing; and allow for new architecture or possible regression issues. 
Our focus is on imbedding brand narrative and key messaging with strategic visual and audio hero assets at the front-end to efficiently amplify mobile and online experience outcomes and integrating a data-driven creative technology back-end to optimise delivery. 
In other words when we: design, build and decorate scenes, spaces and virtual places, where brands and their fans can engage through integrated, interactive and mixed reality experiences; we've made sure it can happen before it does and never leave anything to chance. 
Our output generally takes the familiar form of: Television Commercials (TVCs), Public Service Announcements (PSAs), Cinema Advertising, Billboards, Public Screens (DOOH), Brand Stories (Corporate Videos), Digital News Releases (VNRs) Training and Instructional Content, Mobile and Online Content, Print Advertising, Out of Home (OOH), Digital Portals, Websites and Promotional Materials. 
We consider new approaches: to copyright, trademark and IP; minimising commercialisation risk to artists proprietary knowledge and professional indemnity; and individual moral rights conditions and protections.
We aim to reduce the percentage of communication spend staying in agency, consultant and governance pockets and not being invested in outcome design and development, production and production quality or integrating brand objectives into visual representations. 
Sam Maher is currently a trade only supplier to Agency, Government, Production Companies, Industry and Education. We also take referrals from our network.
WE DELIVER FOR
Broadcast on externally controlled networks 
Narrowcast on internally controlled networks
Display on closed circuit channels  
Display on Digital Out of Home (DOOH) channels
WHERE WE DO IT
Our main base is now in Regional NSW, Australia, in the tiny creative hamlet of Braidwood.
We are approximately an hour between three diverse regional trade centres: Canberra, Goulburn and The NSW South Coast.
We are located within Queanbeyan Palerang Regional Council area, the State seat of Monaro, and the Federal (former bellwhether) seat of Eden-Monaro.
We are located between the new Passenger and Container Terminal at Eden and Canberra's International Airport. 
We manage Virtual Teams of specialists located across Regional Australia, within Asia Pacific key technology hubs and on placement within our clients offices. We use Adobe, Dropbox and Behance Teams to facilitate this.
We intend to soon also have a new larger Collaborative Practice Research Lab somewhere nearby. This new practice environment also has other strategic priorities but is intended to facilitate new product development that moves mixed reality technology from gimmick to powerful communication, distribution and entertainment portal.
Our Australian location places our practice predominately in the Asia Pacific region, however nothing is ever that simple - we work where our clients want us to be.
All our data is collected, stored and analysed in Australia, research data is only subject to Australian domestic consumer laws, data collection and privacy. We don’t sell data for marketing, reseller or collection purposes.
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