In 2016 I was grateful for the opportunity to hang some pieces in one of my favourite galleries in Australia, Altenburg & Co coincidently located in a town I often call home: Braidwood.
My aim for the show was to engage with my potential new audience, get some feedback at targeted events, and to test technology requirements and feasibility of interactive entertainment and illustration reaching mass adoption in locations compromised by poor connectivity.
For this show, a group show with Melanie Cansell and Steve Maher, I managed to showhow:
Finish 120 pieces, frame and hung them in 30 days.
Encode 40 pieces with interactive features
Publish 12 augmented reality experiences.
Braidwood experiences were hugely impacted by lack of network connectivity and mobile data limitations.
Telstra customers experienced lag and latency at 3 times that reported by Optus customers.
I then tested the same pieces elsewhere, my favourite finding:
Canberra audiences embraced the technology with 6.3 scans per unique user compared to 1.7 in Braidwood.
Canberra audiences spent on average 2 minutes per experience compared to Braidwood average 7 minutes per experience.
Canberra audiences engaged* at more than 400% more per scan than audiences in Braidwood.
*I'm funny about engagement measurement and determine engagement success equal to the commercial metric it is measured against. In this instance I wanted to understand how a scan converted to commission revenues, which is a tough and specific metric. I do measure impressions, interactions, click through, touch points and other standard benchmarks but rarely find this kind of data useful.
The show was opened by Cindy Pastel, the original Drag Muse and inspiration for 'Priscilla Queen of the Desert', a short video (above) was made again using some new AI tech tricks and hacks I wanted to test, no editor, no post, not perfect, but better than the test before. II did publish an augmented reality experience using LAYAR that was live until July 2017. I loved LAYAR as an augmented reality platform, but they have been acquired by BlippAR. So far I'm not enjoying any platform as much as LAYAR. If I republish somewhere I'll update this page!
Better Music TVCs
3D animated stills TVC for Better Music. Produced with Screencraft Media commissioned by Inklab.
Advertising, Branding, Writing
WYNLEN HOUSE Interactive Rack Card
The gorgeous Bronwyn and Helen of Wynlen House Slow Food Farm and Learning Centre were invited by the Italian Slow Food Movement to their Conference in Turin in September 2016. They needed something fun and interactive, light and portable and easy to update in both omnichannel presentations and transmedia outputs, with a seamless optimised backend and a gorgeous digital interface. We wanted interaction data too, across numerous events, that could be validated within the integration by pulling data metrics across a suite of analytics tools. It also needed to look good in its print form, load digital content quickly and efficiently and have a easy-use interface to optimise experience for users with multiple digital literacy. The opportunity to test one of our new prototypes in an international and domestic territory was too good to pass up, so here is a new use of a developing interactive print/digital portal. This one is powered by Layar. Scan the front and back panels with your device and watch a video or press the buttons. Feedback is always wanted. Likewise we're always looking for Guinea Pigs wanting to do something new with brand narratives.
Interaction Design, Branding, UI/UX
ICONOCLASH is a series in development. The series consists of short-form animated content pieces, that will be assembled fit-for-purpose, for broadcast, narrowcast, social, online and mobile, digital out of home, augmented reality and interactive print applications.
Character Design, Digital Art, Animation,
30 sec spot for Sanitarium Weet-Bix
Advertising, Branding, Film
Myer Centre TVCs
2 x 30 sec spots for The Myer Centre.
Advertising, Branding, Film
The Mark Agency commissioned me to produce a 30 sec TVC for ACTTAB to announce their New Online Betting facility.
Creative Direction, Storyboarding, Writing
Every Christmas I give my Nana a decoration, as a kid I'd make them, then I got old and bought most of them... This year I've made Nana an Angel... give your Nana one too!
Character Design, Crafts, Product Design
Light 'n' Tasty TVC
30 sec spot for Sanitarium Light 'n' Tasty.
Advertising, Branding, Set Design
Sam Maher offers you a sneak peak of an old story she's revisiting with illustrations... introducing 'Winifred'
Drawing, Illustration, Writing
One Very Big Day OB
Canberra's Centenary birthday celebrations 'One Very Big Day'.
Directing, Exhibition Design, Programming