The beginning of a new illustrated kids micro story. Eventually will be digitally enhanced and adapted for a new augmented reality app stARyteller. These micro stories are 120 characters. Stay tuned.

The gorgeous Bronwyn and Helen of Wynlen House Slow Food Farm and Learning Centre were invited by the Italian Slow Food Movement to their Conference in Turin in September 2016. They needed something fun and interactive, light and portable and easy to update in both omnichannel presentations and transmedia outputs, with a seamless optimised backend and a gorgeous digital interface. We wanted interaction data too, across numerous events, that could be validated within the integration by pulling data metrics across a suite of analytics tools. It also needed to look good in its print form, load digital content quickly and efficiently and have a easy-use interface to optimise experience for users with multiple digital literacy. The opportunity to test one of our new prototypes in an international and domestic territory was too good to pass up, so here is a new use of a developing interactive print/digital portal. This one is powered by Layar. Scan the front and back panels with your device and watch a video or press the buttons. Feedback is always wanted. Likewise we're always looking for Guinea Pigs wanting to do something new with brand narratives.

ICONOCLASH is a series in development. The series consists of short-form animated content pieces, that will be assembled fit-for-purpose, for broadcast, narrowcast, social, online and mobile, digital out of home, augmented reality and interactive print applications.

Digital Puppet powered by Adobe Character Animator

My aim for this group show was to engage with my potential new audience, get some feedback at targeted events, and to test technology requirements and feasibility of interactive entertainment and illustration reaching mass adoption in locations compromised by poor connectivity.

JOANIE_SAM_MAHER_FUSE_MIXAMO_TEST_2 Quick test of this new Adobe Fuse (Preview) and the Mixamo collaboration (?), Fun and easy, I'm sure once I figure out how to add my own textures I'll be happy and content!

GINNY_SAM_MAHER_FUSE_MIXAMO_TEST_1 Quick test of this new Adobe Fuse (Preview) and the Mixamo collaboration (?), Fun and easy, I'm sure once I figure out how to add my own textures I'll be more excitable.

WIP of an Augmented Reality adaptation of my Winifred stories. This will expand as the experiment/ project continues.

A selection of frames from HERE a tappable story created using Tapestry

Sam Maher offers you a sneak peak of an old story she's revisiting with illustrations... introducing 'Winifred'

Sam Maher's lament to winter... string artist book

Introducing the characters of the Australian Coat of Arms...

Illustration studies and sketches for a children's picture book with alas no story yet!

Sam Maher's Dorothy Doll a homage to Dorothy Parker

Every Christmas I give my Nana a decoration, as a kid I'd make them, then I got old and bought most of them... This year I've made Nana an Angel... give your Nana one too!

Knitted and crochet dolls from 100% new wool (new reclaimed and end of line tapestry wools) with vintage lace and embroidered doily dresses. Each one unique and handmade in Australia.

I wanted to create a new identity for my producing and writing activities. I went with postcards because I love receiving mail and with the rise of digital - rarely do; and then I augmented them. My business card I experimented with Aurasma and postcard with Layar.

Branding and logo developed for a small music and arts studio, school and shop in regional NSW Riffs and Rants... sticker now augments with Layar