ICONOCLASH is a series in development. The series consists of short-form animated content pieces, that will be assembled fit-for-purpose, for broadcast, narrowcast, social, online and mobile, digital out of home, augmented reality and interactive print applications.
The pieces: segments, stories and narrative propositions; intend to ‘poke the bear’ and spur conversation, debate, reaction and interaction from every Australian. Controversial, sensitive and taboo topics are pragmatically ripped apart by a cast of hand drawn digital puppets who role-play, re-enact and re-imagine social conversations (small talk), expressions (social media) and interactions (groups and clubs) that might be happening right under our collective noses.
ICONOCLASH aims to explore:
How do we know what we know? 
How do we think we know what we know? 
How do we think we know what we think we know? 
ICONOCLASH is possible due to Adobe CC particularly Adobe Character Animator.
If you'd like to know more about how Adobe can transform your workflow, create digital efficiencies and trim budgets - send a message.
SAM MAHER is an ADOBE BRONZE TECHNOLOGY PARTNER APC (3 seats)
Our workflow, resourcing and production environment is built for Adobe, including processes for key software such as: Photoshop, Illustrator, After Effects, Premier Pro, Audition, InCopy, Story, Character Animator, Animate, Experience Design, Dimension, Media Encoder etc.
If you'd like to know more about how Adobe can transform your workflow, create digital efficiencies and trim budgets - get in touch

Other Projects

WINTER
Sam Maher's lament to winter... string artist book
2012
Illustration, Storyboarding, Writing
WYNLEN HOUSE Interactive Rack Card
The gorgeous Bronwyn and Helen of Wynlen House Slow Food Farm and Learning Centre were invited by the Italian Slow Food Movement to their Conference in Turin in September 2016. They needed something fun and interactive, light and portable and easy to update in both omnichannel presentations and transmedia outputs, with a seamless optimised backend and a gorgeous digital interface. We wanted interaction data too, across numerous events, that could be validated within the integration by pulling data metrics across a suite of analytics tools. It also needed to look good in its print form, load digital content quickly and efficiently and have a easy-use interface to optimise experience for users with multiple digital literacy. The opportunity to test one of our new prototypes in an international and domestic territory was too good to pass up, so here is a new use of a developing interactive print/digital portal. This one is powered by Layar. Scan the front and back panels with your device and watch a video or press the buttons. Feedback is always wanted. Likewise we're always looking for Guinea Pigs wanting to do something new with brand narratives.
2016
Interaction Design, Branding, UI/UX
HERE select frames
A selection of frames from HERE a tappable story created using Tapestry
2013
Digital Art, Storyboarding, Writing
AAA TVC
National TVC for the Australian Automobile Association. Produced with Screencraft Media commissioned by Cre8ive.
2013
Advertising, Creative Direction, Film
Vikings TVCs
One of a series of TVCs for the Vikings Group. Produced with Screencraft Media, commissioned by Zoo Advertising.
2013
Advertising, Creative Direction, Film
Canberra Guide Video
How does the the Canberra Guide app work? Here's how!
2013
Creative Direction, Storyboarding, Writing
Better Music TVCs
3D animated stills TVC for Better Music. Produced with Screencraft Media commissioned by Inklab.
2013
Advertising, Branding, Writing
LOVE at Altenburg
My aim for this group show was to engage with my potential new audience, get some feedback at targeted events, and to test technology requirements and feasibility of interactive entertainment and illustration reaching mass adoption in locations compromised by poor connectivity.
2016
Illustration, interactive design, works on paper,
ACTTAB TVC
The Mark Agency commissioned me to produce a 30 sec TVC for ACTTAB to announce their New Online Betting facility.
2013
Creative Direction, Storyboarding, Writing
Augmenting WINIFRED
WIP of an Augmented Reality adaptation of my Winifred stories. This will expand as the experiment/ project continues.
2015
Creative Direction, Digital Art, Interaction Design
Back to Top