ICONOCLASH is a series in development. The series consists of short-form animated content pieces, that will be assembled fit-for-purpose, for broadcast, narrowcast, social, online and mobile, digital out of home, augmented reality and interactive print applications.
The pieces: segments, stories and narrative propositions; intend to ‘poke the bear’ and spur conversation, debate, reaction and interaction from every Australian. Controversial, sensitive and taboo topics are pragmatically ripped apart by a cast of hand drawn digital puppets who role-play, re-enact and re-imagine social conversations (small talk), expressions (social media) and interactions (groups and clubs) that might be happening right under our collective noses.
ICONOCLASH aims to explore:
How do we know what we know? 
How do we think we know what we know? 
How do we think we know what we think we know? 
ICONOCLASH is possible due to Adobe CC particularly Adobe Character Animator.
If you'd like to know more about how Adobe can transform your workflow, create digital efficiencies and trim budgets - send a message.
SAM MAHER is an ADOBE BRONZE TECHNOLOGY PARTNER APC (3 seats)
Our workflow, resourcing and production environment is built for Adobe, including processes for key software such as: Photoshop, Illustrator, After Effects, Premier Pro, Audition, InCopy, Story, Character Animator, Animate, Experience Design, Dimension, Media Encoder etc.
If you'd like to know more about how Adobe can transform your workflow, create digital efficiencies and trim budgets - get in touch

Other Projects

Better Music TVCs
3D animated stills TVC for Better Music. Produced with Screencraft Media commissioned by Inklab.
2013
Advertising, Branding, Writing
DOROTHY CHARACTER DOLLS
Sam Maher's Dorothy Doll a homage to Dorothy Parker
2012
Character Design, Crafts, Toy Design
WINIFRED
Sam Maher offers you a sneak peak of an old story she's revisiting with illustrations... introducing 'Winifred'
2012
Drawing, Illustration, Writing
WYNLEN HOUSE Interactive Rack Card
The gorgeous Bronwyn and Helen of Wynlen House Slow Food Farm and Learning Centre were invited by the Italian Slow Food Movement to their Conference in Turin in September 2016. They needed something fun and interactive, light and portable and easy to update in both omnichannel presentations and transmedia outputs, with a seamless optimised backend and a gorgeous digital interface. We wanted interaction data too, across numerous events, that could be validated within the integration by pulling data metrics across a suite of analytics tools. It also needed to look good in its print form, load digital content quickly and efficiently and have a easy-use interface to optimise experience for users with multiple digital literacy. The opportunity to test one of our new prototypes in an international and domestic territory was too good to pass up, so here is a new use of a developing interactive print/digital portal. This one is powered by Layar. Scan the front and back panels with your device and watch a video or press the buttons. Feedback is always wanted. Likewise we're always looking for Guinea Pigs wanting to do something new with brand narratives.
2016
Interaction Design, Branding, UI/UX
Master Builders Association TVCs and Web Video
A series of TVCs and a web video for the Master Builders Association. Produced with Screencraft Media. Talent - Graham Gall and the delightful staff and students at the MBA (ACT)
2013
Advertising, Directing, Writing
Myer Centre TVCs
2 x 30 sec spots for The Myer Centre.
2013
Advertising, Branding, Film
CHRISTMAS ANGEL
Every Christmas I give my Nana a decoration, as a kid I'd make them, then I got old and bought most of them... This year I've made Nana an Angel... give your Nana one too!
2012
Character Design, Crafts, Product Design
WINTER
Sam Maher's lament to winter... string artist book
2012
Illustration, Storyboarding, Writing
HERE select frames
A selection of frames from HERE a tappable story created using Tapestry
2013
Digital Art, Storyboarding, Writing
Trade Secret Web Content
4 online videos for social media.
2013
Advertising, Directing, Set Design
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