SAM MAHER

STRATEGIC CREATIVE TECHNOLOGY

AAA TVC
National TVC for the Australian Automobile Association. Produced with Screencraft Media commissioned by Cre8ive.
Advertising, Creative Direction, Film
One Very Big Day OB
Canberra's Centenary birthday celebrations 'One Very Big Day'.
Directing, Exhibition Design, Programming
Weet-Bix TVC
30 sec spot for Sanitarium Weet-Bix
Advertising, Branding, Film
Murine TVCs
3x15 sec spots for Murine
Advertising, Film, Set Design
FashFest Cinema
Cinema Trailer for the first FashFest
Advertising, Fashion, Film
Light 'n' Tasty TVC
30 sec spot for Sanitarium Light 'n' Tasty.
Advertising, Branding, Set Design
Myer Centre TVCs
2 x 30 sec spots for The Myer Centre.
Advertising, Branding, Film
Trade Secret Web Content
4 online videos for social media.
Advertising, Directing, Set Design
Vikings TVCs
One of a series of TVCs for the Vikings Group. Produced with Screencraft Media, commissioned by Zoo Advertising.
Advertising, Creative Direction, Film
Canberra Labor Club TVCs
TVCs to advertise one of the biggest prizes in Canberra history.
Advertising, Branding, Writing
Canberra Guide Video
How does the the Canberra Guide app work? Here's how!
Creative Direction, Storyboarding, Writing
ACTTAB TVC
The Mark Agency commissioned me to produce a 30 sec TVC for ACTTAB to announce their New Online Betting facility.
Creative Direction, Storyboarding, Writing
Better Music TVCs
3D animated stills TVC for Better Music. Produced with Screencraft Media commissioned by Inklab.
Advertising, Branding, Writing
Master Builders Association TVCs and Web Video
A series of TVCs and a web video for the Master Builders Association. Produced with Screencraft Media. Talent - Graham Gall and the delightful staff and students at the MBA (ACT)
Advertising, Directing, Writing
Lights and Sirens TVC and Web Content
TVC and Web Series for ACT Police, Fire and Ambulance for campaign 'Lights and Sirens'.
Advertising, Creative Direction, Writing
Maliganis Edwards Johnson TVCs
A series of TVCs for Maliganis Edwards Johnson. Starring - Mal Meninga.
Advertising, Creative Direction, Writing
WYNLEN HOUSE Interactive Rack Card
The gorgeous Bronwyn and Helen of Wynlen House Slow Food Farm and Learning Centre were invited by the Italian Slow Food Movement to their Conference in Turin in September 2016. They needed something fun and interactive, light and portable and easy to update in both omnichannel presentations and transmedia outputs, with a seamless optimised backend and a gorgeous digital interface. We wanted interaction data too, across numerous events, that could be validated within the integration by pulling data metrics across a suite of analytics tools. It also needed to look good in its print form, load digital content quickly and efficiently and have a easy-use interface to optimise experience for users with multiple digital literacy. The opportunity to test one of our new prototypes in an international and domestic territory was too good to pass up, so here is a new use of a developing interactive print/digital portal. This one is powered by Layar. Scan the front and back panels with your device and watch a video or press the buttons. Feedback is always wanted. Likewise we're always looking for Guinea Pigs wanting to do something new with brand narratives.
Interaction Design, Branding, UI/UX
ICONOCLASH
ICONOCLASH is a series in development. The series consists of short-form animated content pieces, that will be assembled fit-for-purpose, for broadcast, narrowcast, social, online and mobile, digital out of home, augmented reality and interactive print applications.
Character Design, Digital Art, Animation,
Digital Puppet: Bob
Digital Puppet powered by Adobe Character Animator
Animation, Character Design, Illustration,
LOVE at Altenburg
My aim for this group show was to engage with my potential new audience, get some feedback at targeted events, and to test technology requirements and feasibility of interactive entertainment and illustration reaching mass adoption in locations compromised by poor connectivity.
Illustration, interactive design, works on paper,
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