AAA '7 Million Members' TVC
 
AAA worked with Cre8ive and Screencraft Media to come up with the concept 7 Million Members. Screencraft Media were commissioned to produce the TVC - here it is. I was the producer. 
 
Highlights for me included closing down a Federal road, filling it with cars, trucks and a bus, working with amazing talent and a heap of extras. 
 
It also made it on to ABC National News, resulted in increased budget for roads with bipartisan support.  
Produced with Screencraft Media commissioned by Cre8ive.

Other Projects

FashFest Cinema
Cinema Trailer for the first FashFest
2013
Advertising, Fashion, Film
Master Builders Association TVCs and Web Video
A series of TVCs and a web video for the Master Builders Association. Produced with Screencraft Media. Talent - Graham Gall and the delightful staff and students at the MBA (ACT)
2013
Advertising, Directing, Writing
Vikings TVCs
One of a series of TVCs for the Vikings Group. Produced with Screencraft Media, commissioned by Zoo Advertising.
2013
Advertising, Creative Direction, Film
Better Music TVCs
3D animated stills TVC for Better Music. Produced with Screencraft Media commissioned by Inklab.
2013
Advertising, Branding, Writing
Murine TVCs
3x15 sec spots for Murine
2013
Advertising, Film, Set Design
Weet-Bix TVC
30 sec spot for Sanitarium Weet-Bix
2013
Advertising, Branding, Film
Canberra Guide Video
How does the the Canberra Guide app work? Here's how!
2013
Creative Direction, Storyboarding, Writing
WYNLEN HOUSE Interactive Rack Card
The gorgeous Bronwyn and Helen of Wynlen House Slow Food Farm and Learning Centre were invited by the Italian Slow Food Movement to their Conference in Turin in September 2016. They needed something fun and interactive, light and portable and easy to update in both omnichannel presentations and transmedia outputs, with a seamless optimised backend and a gorgeous digital interface. We wanted interaction data too, across numerous events, that could be validated within the integration by pulling data metrics across a suite of analytics tools. It also needed to look good in its print form, load digital content quickly and efficiently and have a easy-use interface to optimise experience for users with multiple digital literacy. The opportunity to test one of our new prototypes in an international and domestic territory was too good to pass up, so here is a new use of a developing interactive print/digital portal. This one is powered by Layar. Scan the front and back panels with your device and watch a video or press the buttons. Feedback is always wanted. Likewise we're always looking for Guinea Pigs wanting to do something new with brand narratives.
2016
Interaction Design, Branding, UI/UX
Canberra Labor Club TVCs
TVCs to advertise one of the biggest prizes in Canberra history.
2013
Advertising, Branding, Writing
Trade Secret Web Content
4 online videos for social media.
2013
Advertising, Directing, Set Design
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