One Very Big Day

Canberra, Australia's bush capital turned 100 in 2013 and to celebrate they held a huge party attended by nearly 300,000 people.
 
Here are 2 highlight reels from Canberra's Centenary celebrations 'One Very Big Day'.
 
I created content, packages and was the OB Line Producer for Screencraft Media.
A few behind the scenes pix ...
Robyn Archer with Michael Fardell. That's me line producing (left of frame) in the CREW t-shirt 
We started at 8am and finished around 2am the next morning - this is almost the end, just before icecream. 

Other Projects

WYNLEN HOUSE Interactive Rack Card
The gorgeous Bronwyn and Helen of Wynlen House Slow Food Farm and Learning Centre were invited by the Italian Slow Food Movement to their Conference in Turin in September 2016. They needed something fun and interactive, light and portable and easy to update in both omnichannel presentations and transmedia outputs, with a seamless optimised backend and a gorgeous digital interface. We wanted interaction data too, across numerous events, that could be validated within the integration by pulling data metrics across a suite of analytics tools. It also needed to look good in its print form, load digital content quickly and efficiently and have a easy-use interface to optimise experience for users with multiple digital literacy. The opportunity to test one of our new prototypes in an international and domestic territory was too good to pass up, so here is a new use of a developing interactive print/digital portal. This one is powered by Layar. Scan the front and back panels with your device and watch a video or press the buttons. Feedback is always wanted. Likewise we're always looking for Guinea Pigs wanting to do something new with brand narratives.
2016
Interaction Design, Branding, UI/UX
AAA TVC
National TVC for the Australian Automobile Association. Produced with Screencraft Media commissioned by Cre8ive.
2013
Advertising, Creative Direction, Film
Master Builders Association TVCs and Web Video
A series of TVCs and a web video for the Master Builders Association. Produced with Screencraft Media. Talent - Graham Gall and the delightful staff and students at the MBA (ACT)
2013
Advertising, Directing, Writing
Trade Secret Web Content
4 online videos for social media.
2013
Advertising, Directing, Set Design
Canberra Guide Video
How does the the Canberra Guide app work? Here's how!
2013
Creative Direction, Storyboarding, Writing
Lights and Sirens TVC and Web Content
TVC and Web Series for ACT Police, Fire and Ambulance for campaign 'Lights and Sirens'.
2013
Advertising, Creative Direction, Writing
Canberra Labor Club TVCs
TVCs to advertise one of the biggest prizes in Canberra history.
2013
Advertising, Branding, Writing
LOVE at Altenburg
My aim for this group show was to engage with my potential new audience, get some feedback at targeted events, and to test technology requirements and feasibility of interactive entertainment and illustration reaching mass adoption in locations compromised by poor connectivity.
2016
Illustration, interactive design, works on paper,
Light 'n' Tasty TVC
30 sec spot for Sanitarium Light 'n' Tasty.
2013
Advertising, Branding, Set Design
Vikings TVCs
One of a series of TVCs for the Vikings Group. Produced with Screencraft Media, commissioned by Zoo Advertising.
2013
Advertising, Creative Direction, Film
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