Branding: Sam Maher

I wanted to create a new identity for my producing and writing activities. I went with postcards because I love receiving mail and with the rise of digital - rarely do; and then I augmented them. My business card I experimented with Aurasma and postcard with Layar.

2014
BrandingIcon DesignIllustration
Experiments with AURASMA
 

Other Projects

MERMAIDS
Developing series of illustrations
2012
CartooningDrawingIllustration
TILLY CHARACTER DOLLS
Knitted and crochet dolls from 100% new wool (new reclaimed and end of line tapestry wools) with vintage lace and embroidered doily dresses. Each one unique and handmade in Australia.
2012
Character DesignCraftsToy Design
ACTTAB TVC
The Mark Agency commissioned me to produce a 30 sec TVC for ACTTAB to announce their New Online Betting facility.
2013
Creative DirectionStoryboardingWriting
WYNLEN HOUSE Interactive Rack Card
The gorgeous Bronwyn and Helen of Wynlen House Slow Food Farm and Learning Centre were invited by the Italian Slow Food Movement to their Conference in Turin in September 2016. They needed something fun and interactive, light and portable and easy to update in both omnichannel presentations and transmedia outputs, with a seamless optimised backend and a gorgeous digital interface. We wanted interaction data too, across numerous events, that could be validated within the integration by pulling data metrics across a suite of analytics tools. It also needed to look good in its print form, load digital content quickly and efficiently and have a easy-use interface to optimise experience for users with multiple digital literacy. The opportunity to test one of our new prototypes in an international and domestic territory was too good to pass up, so here is a new use of a developing interactive print/digital portal. This one is powered by Layar. Scan the front and back panels with your device and watch a video or press the buttons. Feedback is always wanted. Likewise we're always looking for Guinea Pigs wanting to do something new with brand narratives.
2016
Interaction DesignBrandingUI/UX
Trade Secret Web Content
4 online videos for social media.
2013
AdvertisingDirectingSet Design
Light 'n' Tasty TVC
30 sec spot for Sanitarium Light 'n' Tasty.
2013
AdvertisingBrandingSet Design
AAA TVC
National TVC for the Australian Automobile Association. Produced with Screencraft Media commissioned by Cre8ive.
2013
AdvertisingCreative DirectionFilm
ROYAL BALLET
Illustration studies and sketches for a children's picture book with alas no story yet!
2012
Character DesignDrawingIllustration
Vikings TVCs
One of a series of TVCs for the Vikings Group. Produced with Screencraft Media, commissioned by Zoo Advertising.
2013
AdvertisingCreative DirectionFilm
SOME MEN I HAVE KNOWN...
A collection of cartoons of men who have passed in and out of my life...
2012
CartooningDrawingIllustration
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